15+ years Customer leadership in regulated client-side entities
- Enterprise strategy development, planning & prioritisation
- Target segment definition, sizing, behavioural insights.
- Design and run enterprise customer metrics.
- ▪Revenue driving customer initiatives.
- Establishment and run of award winning Customer Insights program.
- Customer data & analytics leadership, strategic segmentation, fact based problem solving.
- Business case development & investment rationale.
- Proposition design leveraging human centred design.
- End to end customer journey development, diagnosis and lift.
- Risk and governance for customer assets.
- Customer regulatory compliance & regulator engagement.
- Establishment and run of customer complaints program.
- Large scale remediation programs (100k+ customers).
- Strategic customer advisor across Executive and Boards
Geographies:
- Australia
Client sectors:
- Retail Banking
- Small Business Banking
Customer Consulting: Demonstrable evidenced based analytical problem solving capability.
10 yrs consultant:
Marketing practice McKinsey & Company London
- Multi-country end to end product design to launch
- Media optimisation
- Pricing strategy
Customer Insights consulting, primary and secondary qualitative and quantitative data.
- Banking
- Sport
- FMCG
- Gaming
- Retail
Credentials:
Double Business degree with majors in Management and Marketing
Community:
- Coach, community sports.
- Chair, body corporate.
Linkedin:
Contact Email:
Contact Phone: +61 411 420 616