Freda LIN: Subject Matter Expert – Technology-Driven Business Transformation & Optimization

18+ years global IT leadership and business optimization experience:

  • Digital Transformation & Innovation: Leading development and implementation of automated IT solutions transforming shipping, logistics, and supply chain industries globally.
  • Strategic IT Solutions: Expertise in IT strategy, ERP systems, CRM, finance systems, and advanced warehouse management solutions, ensuring alignment with core business objectives.
  • Global eCommerce Leadership: Successfully managing end-to-end global eCommerce projects, optimizing omnichannel strategies, enhancing customer engagement, and driving revenue growth.
  • EDI & B2B Connectivity: Specialized skills in Electronic Data Interchange (EDI) and API, enhancing real-time data exchange, and streamlining supply chain communications.
  • AI & Advanced Technologies: Proficient in integrating Artificial Intelligence and Generative AI to optimize business decisions and operational efficiencies.
  • Change Management & Optimization: Certified PMP professional skilled in Agile methodologies, leading teams through complex digital and operational transformations.
  • Comprehensive Product Management: Proven ability in managing full product lifecycles, aligning product strategies with market needs and business goals.

Geographies:

Singapore, China, APAC, Europe and US region, global scale

Before and Outside ICG

Previous roles:

  • Senior Manager, Systems & Data Integration, leading large-scale global projects.
  • APAC IT Business Solution Manager, managing comprehensive logistics and IT solution deployments across diverse industries.
  • Project Manager, led major logistics and systems platform migration and implementations across Europe and Asia.
  • Corporate VIP customers Key Account Manager, directed logistics operations, sales, and customer retention initiatives.

Client sectors:

  • Shipping & Logistics, Supply Chain Management, eCommerce, International Transport, and IT Solutions
  • Served diverse industries including semiconductors, fashion, fast-consuming goods (FMCG), healthcare, oil & gas, and pharmaceuticals.

Credentials:

  • Master of Technology, Digitalization Leadership – National University of Singapore
  • Bachelor of Logistics and Supply Chain Management – Shanghai University of Engineering Science
  • Certifications: PMP, AWS Cloud Architect, AI & Data Analytics, ILT II, CPLM

Community:

  • Passionate advocate of continuous learning and digital innovation.
  • Actively engaged in endurance sports, including black belt karate coach, UTMB trail running athlete, and snowboarding coach for beginners

LinkedIn:

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