20+ years sales performance & transformation leader
- B2B sales strategy and GTM execution, B2B sales development and capability uplift, Commercial team alignment. Small- and large-scale sales training programs and delivery. Sales Kick Off (SKO) and Keynote sessions and executive presentations.
- Key topics: The 8 Scenario-Based Selling (SBS) Modules. The Adaptor Sale. Designing Winning B2B Sales Strategy & Execution. Sales and Commercial Transformation. Sales Performance Diagnostics and Seller Assessment profiling.
- Key deal win and loss reviews. Commercial Messaging Creation and Unique Value Proposition. B2B sales enablement review and implementation.
- Executive Roundtable and Panel Discussions on B2B Sales and Revenue Growth related areas. The 2025 State of B2B Sales Global Study
- APAB B2B Sales Academy to elevate the sales profession across the industry.
Geographies:
- 100’s of projects for over 80 entitles across APAC
- Australia, Singapore, New Zealand, Japan, China, Malaysia, Indonesia and India
Client sectors:
Financial Services, Insurance, Technology, Saas, Professional & Business Services, Telco & Communications, Medical Device, Pharmaceutical, Life Sciences, Industrial & Manufacturing, B2B Sectors, B2B2C Channels
Before and Outside ICG
B2B Revenue Generator: Started as an Enterprise Seller at LINK, Optus & AMEX to leading the worlds largest sales performance and business development organizations in APAC.
APAC Sales Leader:
- Joined CEB to launch the Challenger Salles Program in APAC. Led the APAC region for Challenger Sales Professional Services
- Led the Gartner Sales Leadership Council in APAC
- APAC Vice President for Miller Heiman Group supporting direct Sales and Independent Sales Consultants.
- Korn Ferry Vice President APAC for Sales Effectiveness and Transformation Practice
- Founded Revenue Growth Lab and Revenue Growth Faculty to lead the development of B2b Sales across APAC.
- Launched the 2025 State of B2B Sales Global Study.
Credentials:
- Bachelor Economics & Commercial Law, Sydney University
- Certified in Challenger Sale & Challenger Messaging
- Adjunct Professor, Sydney Business School, executive MBA Program
- Certified in all Miller Heiman Sales Programs
- Korn Ferry Hall of Fame Award for revenue generation
- Created Scenario Based Selling (SBS) Approach and The Adaptor Sale
Community: Launched Ignite B2B Sales Academy
LinkedIn: