Areas of Expertise:
Operating in dynamic, competitive, high-growth markets. Identification of ways to drive businesses to compete and win, to understand the market, its shifts and to respond quickly with world-class execution. Understanding what the customer really wants, their real needs and build a strategy to win their attention and business.
Covering:
- Marketing, Distribution Channels and Sales Operations.
- Positioning in Complex B2B environments.
- New products and growth markets.
- Melding technology and business into a coherent message.
- Across-business conflict resolution.
- Strong technical skills that develop strong customer value propositions.
- Deep experience in startups and scaleups to grow capability.
- Setup and run Marketing and Sales Operations.
Methodology:
- Help companies understand where they are today and plan a route to where they want to be, by navigating barriers and opportunities. Solve problems by joining the dots across marketing, distribution, sales and technology understanding.
- Competitor Analysis and Leverage.
- Leverage government segment and government programs to achieve goals
Industries:
- Telco and Technology
- Financial Services
- Associations
- Startups, Scaleups and Corporate Innovation
Geography:
Australia and APAC, with experience in the US and European domains.
Corporate Roles:
- Head of Windows Business Unit – Australia/APAC
- Medium to Large Business – Optus
- Industry and Sales Operations – SAP
- Enterprise Marketing – NBN Co
- Head of Marketing – Daisee AI
Business Consulting:
- Telstra Business – Retail Store Rollout/Channel Conflict Diagnostic
- National Australia Bank – Service Catalogue Development
- GBST – Marketing Strategy Development and Execution
- Salesforce.com, Microsoft, Oracle – Revenue Operations
- OfficeMax – Segmentation and Value Proposition Development
- King Living – Entry into China – strategy
- TAL Insurance – Sales reporting – strategy
Qualifications:
BSc(Hons) University of East Anglia, UK
MBA – Macquarie Graduate School of Management, Australia
FAMI- Fellow Australian Marketing Institute
CPM – Certified Professional Marketer, Australian Marketing Institute
Affiliations:
NSW Council, Australian Marketing Institute
Committee Member, Australian Spitfire Association,
Past Vice-President, Loreto Kirribilli
Contact Email:
Linkedin:
Contact Phone: +61 412 799 899