18+ years global IT leadership and business optimization experience:
- Digital Transformation & Innovation: Leading development and implementation of automated IT solutions transforming shipping, logistics, and supply chain industries globally.
- Strategic IT Solutions: Expertise in IT strategy, ERP systems, CRM, finance systems, and advanced warehouse management solutions, ensuring alignment with core business objectives.
- Global eCommerce Leadership: Successfully managing end-to-end global eCommerce projects, optimizing omnichannel strategies, enhancing customer engagement, and driving revenue growth.
- EDI & B2B Connectivity: Specialized skills in Electronic Data Interchange (EDI) and API, enhancing real-time data exchange and streamlining supply chain communications.
- AI & Advanced Technologies: Proficient in integrating Artificial Intelligence and Generative AI to optimize business decisions and operational efficiencies.
- Change Management & Optimization: Certified PMP professional skilled in Agile methodologies, leading teams through complex digital and operational transformations.
- Comprehensive Product Management: Proven ability in managing full product lifecycles, aligning product strategies with market needs and business goals.
Evidence of Expertise
Freda has successfully led and delivered end-to-end business and IT solution on a global scale for 18 years. Her leadership spans the entire project lifecycle—from pre-sales and RFP strategy
development, tender planning, and solution presentations, through to business and IT solution design, operational process and data flow mapping, system development, SIT/UAT, user manual
drafting, user training, go-live piloting, and hyper-care & global control-tower setups. She consistently bridges the gap between complex business needs and advanced IT solutions,
delivering measurable value across diverse industries. Known for her ability to align cross-functional teams and translate strategic objectives into practical solutions, extended the business portfolios and
maintained the sustainable profitability. Thrive in environments that require both technical depth and business insight.
Employment History & Credentials
Freda recently joined ICG to lead the Technology-Driven Business Transformation & Optimization practice based in Singapore. Freda holds a Master of Technology majoring in Digital Transformation
and Leadership from National University of Singapore. Starting her career in Logistics and Supply Chain as a Key Account Manager and then leading Enterprise Platform Migration and Product
Management, she then made the move into the Digital Enterprise Solution Design and Delivery, Project Management space. With experience spanning Shipping, Logistics and Supply Chain,
eCommerce, International Transport, and Financial Services. Freda has led large-scale complex programmes through all phases of the project life cycle in Enterprise level, at global scale.
Client Sectors
- Shipping & amp; Logistics, Supply Chain Management, eCommerce, International Transport,
Operational Excellence and IT Solutions - Served clients across diverse industries including semiconductors, high-tech, fashion, fast-
consuming goods (FMCG), healthcare, oil & gas, and pharmaceuticals.
Geographies:
Singapore, China, APAC, Europe and US region, global scale
Before and Outside ICG
9+ years Global consultant in business strategy and IT solution implementation:
- Successfully led and delivered end-to-end business and IT solution on a global scale. Her leadership spans the entire project lifecycle—from pre-sales and RFP strategy development, tender planning, and solution presentations, through to business and IT solution design, operational process and data flow mapping, system development, SIT/UAT, user manual drafting, user training, go-live piloting, and hyper-care & global control-tower setups.
- Consistently bridged the gap between complex business needs and advanced IT solutions, delivering measurable value across diverse industries. Known for her ability to align cross-functional teams and translate strategic objectives into practical solutions, extended the business portfolios and maintained the sustainable profitability. Thrive in environments that require both technical depth and business insight.
Client sectors:
- Shipping & Logistics, Supply Chain Management, eCommerce, International Transport, operation excellence and IT Solutions
- Served clients across diverse industries including semiconductors, fashion, fast-consuming goods (FMCG), healthcare, oil & gas, and pharmaceuticals.
Credentials:
- Master of Technology, Digitalization Leadership – National University of Singapore
- Bachelor of Logistics and Supply Chain Management – Shanghai University of Engineering Science
- Certifications: PMP, AWS Cloud Architect, AI & Data Analytics, ILT II, CPLM
Community:
- Passionate advocate of continuous learning and digital innovation.
- Actively engaged in endurance sports, including black belt karate coach, UTMB trail running athlete, and snowboarding coach for beginners.
LinkedIn: