NCA 051–ICG New Component Announcement–ICG Book–POINTS By David Moloney

Mastering the Game of Frequent Flyers

Unique Freakonomics-style exploration of the points economy from a leading expert; all you need to learn, earn and burn.

With more than 18 million members, Qantas Frequent Flyer is Australia’s largest loyalty program and the world’s most deeply embedded airline loyalty scheme, boasting the highest domestic population penetration of any major airline program. Yet few Australians understand the powerful business model behind the points they collect every day. Author David Moloney argues that frequent flyer points aren’t just a travel perk; they’ve become a new kind of currency influencing how Australians spend and travel.

In his new book, POINTS: Mastering the Game of Frequent Flyers (Major Street Publishing, $34.99, 29 September 2026), ICG Founder Moloney, supported by a global subject matter expert team from ICG applies a management consultant’s lens, using Qantas Frequent Flyer as a case study to explain how loyalty programs across every industry have evolved into powerful commercial ecosystems. Drawing on decades of expertise in customer loyalty and rewards, he traces how an airline rewards program evolved into a multi-billion-dollar business, reshaped consumer behaviour and created a new “points economy.

Far more than a guide to points hacking, Moloney combines business strategy, behavioural economics, history and real-world insights to explain the hidden forces driving the loyalty industry while helping readers make smarter decisions with the points they already earn. Told with wit and wisdom, readers discover how to:

• understand how loyalty programs became one of Australia’s most powerful business models
• explore how points influence consumer behaviour and the wider economy
• maximise the points they earn and redeem them for greater value
• navigate program changes and make smarter long-term loyalty decisions
• master what Moloney terms, this “new game of life”

Whether you’re a casual collector, a frequent flyer or simply curious about what drives consumer behaviour, POINTS uncovers the extraordinary business story behind one of Australia’s most influential brands, revealing why the points economy is now one of the most powerful forces shaping modern commerce. About the Author: David Moloney is one of Australia’s most experienced management consultants, a global thought leader and CEO of global consulting firm, Internal Consulting Group (ICG), ranked among the world’s top 200 consulting firms by Forbes and Statista. A life-long frequent flyer and forensic examiner of business and reward operating models, Moloney brings the perfect combination of experience and skills to lift your game and make your points fly.

This book is branded ICG (Back cover), and references ICG frameworks and concepts throughout the book and includes a page describing ICG’s unique business model to consultants and clients alike.

This book will be available to buy wholesale should you wish to purchase multiple copies for your clients or family, otherwise, please pre-order today through Amazon to drive traffic recognition and be in pole position to provide an endorsement when reviews open.

Points: Mastering the Game of Frequent Flyers

Author Details / Social Links:

Author website: https://www.david-moloney.com/

Company Website: https://internalconsulting.com/

LinkedIn: https://www.linkedin.com/in/david-moloney-1a45b825/

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