ICG IN THE MEDIA: How to Be Prepared for Emerging Customer Needs in a Post COVID-19 World?

In this article, Stephen talks about being prepared for the rapidly emerging needs of customers and how quickly they are changing. How you can avoid the digital-only trap, deciding if your pop-up response to COVID-19 is sustainable and some top tips for understanding the new normal needs!

Customer Experience Magazine
15.06.2020

Author
Stephen Hewett

Take time now to prepare for change and get ahead of the curve by anticipating the evolving needs of your customers. A common understanding of customers’ needs and a consistent method for measuring those needs is critical for businesses to be sustainable in a post-COVID-19 world.

This applies to both B2B and B2C and across industries. In this post we’ll provide key strategies that will help you be well-positioned to meet customers’ emerging needs.

Take this quick on-line survey to find out how prepared you are to meet your customers’ emerging needs.

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