Areas of Expertise:
15+ years Marketing, Channels, and Technology
Operating in dynamic, competitive, high-growth markets. Identification of ways to drive businesses to compete and win, to understand the market, its shifts and to respond quickly with world-class execution. Understanding what the customer really wants, their real needs and build a strategy to win their attention and business.
Covering:
- Marketing, Distribution Channels and Sales Operations.
- Positioning in Complex B2B environments.
- New products and growth markets.
- Melding technology and business into a coherent message.
- Software marketing, product development and pricing.
- Deep experience in startups and scaleups to grow capability.
Methodology:
- Help companies understand where they are today and plan a route to where they want to be, by navigating barriers and opportunities. Solve problems by joining the dots across marketing, distribution, sales and technology understanding.
- Competitor Analysis and leverage.
- Leverage government segment and government programs to achieve goals
Industries:
- Telco and Technology
- Financial Services
- Associations
- Startups, Scaleups and Corporate Innovation
Geography:
Australia and APAC, with experience in the US and European domains.
Corporate Roles:
- Head of Windows Business Unit – Microsoft Australia/APAC
- Enterprise and Business Marketing – Optus/NBN Co
- Industry and Sales Operations – SAP
- Head of Marketing – Daisee AI
Business Consulting:
- Telco Business Division – Retail Store Rollout/Channel Conflict Diagnostic
- Big 4 Retail Bank – Service Catalogue Development
- ASX listed financial software developer – Marketing Strategy Development and Execution
- Fortune 500 CRM Vendors – Revenue Operations
- Office Supplies Company – Segmentation and Value Proposition Development
- Luxury Furniture Retailer – Entry into China strategy
- Insurance – Sales reporting & dashboard development
Qualifications:
- BSc(Hons) – University of East Anglia, UK
- MBA – Macquarie Graduate School of Management, Australia
- CPM/ FAMI- Certified Marketer/Fellow Australian Marketing Institute
Affiliations:
- NSW Council, Australian Marketing Institute
- Committee Member, Australian Spitfire Association,
- Past Vice-President, Loreto Kirribilli
Contact Email:
Linkedin:
Contact Phone: +61 412 799 899