ICG to develop customer strategy and research program of work for a major government department

ICG has recently been appointed by a major state government to define the customer strategy program of work. This program of work will involve:

  • Defining customer satisfaction
  • Capturing feedback across customer journeys
  • Evolving the client’s analytics and insights capability
  • Utilising customer data to drive continuous improvement and longer term strategy

As well as initially being involved in defining the overall program, ICG will deep dive into the customer satisfaction and customer feedback streams.

ICG has had a continuous relationship with this public sector client for over 6 years and this demonstrates the continual value, insight and results ICG generates for its clients.

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